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At Work Photography
Axis Communications / Frost Bank
Photographing Axis Communications
When Axis Communications reached out, the goal was clear: create brand photography that shows their technology at work in a real banking environment. Axis is a global leader in network cameras and security systems, and they wanted images that felt authentic — not staged in a studio, but in a genuine, working space.
Finding the Right Setting
Because of the sensitivity of the financial world, we couldn’t photograph an active bank. The solution came through Frost Bank in Austin, Texas, which offered access to one of their newest branches before it opened to the public. It was the perfect location — a clean, modern space that allowed us to highlight camera placement and design without interrupting daily operations.
Creating the Story
We spent the day staging realistic scenes throughout the branch: a teller assisting a customer, a client meeting with a banker, employees moving through the space. Each setup was designed to look and feel natural while showcasing how Axis technology integrates seamlessly into everyday business environments.
Lighting and composition were carefully planned to show the technology clearly but subtly — the way it exists in real life. The goal wasn’t to make the cameras the center of attention, but to show how they support safety, efficiency, and trust.
Why This Type of Work Matters
For a company like Axis, strong visuals help communicate something that’s usually invisible — peace of mind. Most people don’t think about security technology until it’s needed. Photography like this brings that story forward in a relatable, professional way.
The result was a set of clean, consistent images that reflect Axis’s brand: reliable, modern, and quietly powerful. It’s always rewarding to work with clients who understand that good photography doesn’t just show a product — it shows the purpose behind it.
The Value of Commercial Brand Photography
Every business has a story worth telling, even when the product isn’t front and center. Photography connects that story to real people — showing how products and spaces work together in the real world. Whether it’s technology, manufacturing, or service industries, our goal is always the same: create honest, professional imagery that helps brands communicate who they are and what they stand for.
Happy People
“There is something incredibly humbling about being assigned a project and not knowing where to start. Thankfully, when you select the right vendor, they make the entire process so simple for you that the rest of it falls into place. That’s exactly the experience we had in working with Pizzuti. Pizzuti made our lives easier and the project a tremendous success! Not to mention, the pictures came out amazingly!”
“It was really fun and productive working with Pizzuti Photography for my professional head shots. I knew I wanted something a little different than the very typical boring head shots that too many people use. In today's world of social media for business and the exposure your photo will get you can't afford to mess around with a "selfie" or an amateur.”
“We host an annual gala in which 400+ people attend and we have used Pizzuti for the past 6 yrs. I am so impressed with their ability to capture both staged and candid photos of pretty much every guest there, we’ve had the best photos since we started using Pizzuti. Rich and Ashley are not only professional, but they are also very talented and deliver high quality and creative photos every year.”
Let's create together
Our photography is a process that starts with collaboration. Tell us your great idea and let’s start creating pictures.
Pizzuti is a full service commercial photography studio specializing in headshots, portraits, corporate photography and events.
Located inside of Western Avenue Studios in Lowell, Massachusetts, Pizzuti continues to find inspiration from working next to artists, artisans, curators, creatives and fancy shopkeepers.
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